Економіко-аналітичні засади управління інвестиційною привабливістю авіакомпанії із застосуванням елементів бізнес-плану

Abstract

У статі досліджено шляхи застосування елементів бізнес-планування як механізму управління інвестиційною діяльністю. Визначено структурні елементи інвестиційного проекту. Вивчено економіко-аналітичні аспекти управління інвестиційною привабливістю авіакомпанії. Запропоновано практичні рекомендацій щодо підвищення ефективності управління комерційною діяльністю авіакомпаній України в сучасних ринкових умовах. Abstract. Objective: Study ways in which the elements of business planning as a mechanism of investment attraction and development of practical recommendations to improve the efficiency of business management airlines of Ukraine in the current market conditions. Methods. The causes of the inability of subjects Civil Aviation of Ukraine to operate effectively in an intercontinental integration and stiff competition, the main factors considered in the unfolded state, induces a state of economic crisis, most of the domestic airlines. The statistical indicators of air traffic, state assets-aircraft, commercial appeal of overhead lines, the dynamics of investment and investment in the development of airlines. Apart main aspect of a specific problem, namely, the lack of a clear mechanism for the planning and management perspective development, which leads to a lack of a clear line from the airline for the future, can not be a rational use of resources and to attract investment funds to improve the operating conditions. Allocated fundamentally new approaches to business management subjects of civil aviation, a special place in this process is managing the investment attractiveness with the business plan. Results. Proved that the investment attractiveness of the airline management with elements of the business plan will coordinate the company’s management-improving management, and to provide information access number of potential investors and partners, which in turn will determine the line to overcome the shortage of funds, changes in the outdated fleet, ensuring competitiveness. Highlighted the need for further research in the direction of defining the principles and rationale and methods of investment attractiveness airlines Civil Aviation of Ukraine according to the reporting requirement in the business plan. Scientific novelty. Found that the shortage of funds, outdated fleet, imperfect management, the loss of the airline to operate effectively, the business plan is the modern mechanism of investment attractiveness of the subjects of Civil Aviation of Ukraine and output with dynamic airline crisis. Practical significance. The practical significance of the paper is to present a business plan as an effective mechanism to provide a systematic assessment of the airline, to identify the main aspects of the problem and to justify its future development by attracting investment.