Формування медіакультури майбутніх фахівців в процесі викладання української мови в немовних вишах

Abstract

Стаття присвячена проблемам виховання медіакультури студентів немовних вишів. Метою статті є визначення засобів корекції негативних мовних впливів мас-медіа на формування мовнокомунікативної компетентності майбутніх фахівців в процесі вивчення дисципліни «Українська мова (за професійним спрямуванням)». Modern society is increasingly considered as information society, in which information and communicative technologies guide the development of all spheres of life including the ways of development and modernization of higher education system. The Internet, mobile communications, satellite and digital television influence on mass consciousness, changing traditional forms of culture, radically transforming the characteristics of the worldview and forming new information environment – media environment, the essence of which is the information culture. The problem of formation of media culture of students of higher education institutions, its influence on the formation of a general culture of a personality, professional and speech competence of future specialists gains great relevance in the rapid informatization of the society. Media education training in the system of higher education, which primarily has a goal to ensure effective and safe students’ interaction with the modern mass media, must be aimed at the necessity of practicing techniques for adapting students to rapid changes in modern media with further activation of positive effects and leveling negative influences on students’ general, professional and language culture formation. The author offers to introduce the media text concept, methods and techniques of work with it, while studying academic discipline "The Ukrainian language of Professional Use", will contribute to the formation of media culture, media competence and media literacy of students in non-linguistic higher education institutions. It will resist aggressive media environment influence and influence of culture of poor quality media product on the formation of linguistic communicative professional competence of a future specialist.